should really read his books. So he picked up Empire and Communications and it absolutely floored him. He said he wrote The Gutenberg Galaxy straight from that book. He found out later that Innis had put it on the reading list. Within six weeks he had finished The Gutenberg Galaxy , which was a footnote to Innis. He said every line of Innis is like the condensation of a single book. There is so much reading behind every line, it is a kind of condensation of all that reading. Innis did that naturally, and McLuhan said “I just unpacked some of Innis’ stuff.” And that’s what The Gutenberg Galaxy was about. So Innis